About Me
About
My Journey
My career began in Kabul, Afghanistan, where I served as an IT Officer at 24 TV Afghanistan. This role allowed me to dive deep into IT infrastructure management, reducing operating costs and enhancing network security. My success in this position laid the foundation for my future roles, where I continued to refine my skills in both IT and social media management.
In Dubai, United Arab Emirates, I took on the role of Stock Assistant at Kering Middle East. Here, I optimized inventory processes and improved stock accuracy, contributing to significant cost savings and operational efficiency. This experience further developed my ability to manage resources effectively and implement strategic improvements.
My transition into social media management began at Purunity, where I served as a Social Media Marketing Specialist. I directed multiple campaigns, boosted engagement, and improved brand visibility, demonstrating my ability to drive successful social media strategies.
Currently, I am the Social Media & IT Manager at DrivenBus, where I continue to leverage my expertise to support the company’s mission of driving brand engagement and maintaining secure IT operations.
My Experience
DrivenBus
Social Media & IT Manager
- Dubai, United Arab Emirates
09/2024 – Present
- Increased ad budget effectiveness by 30%, resulting in 100,000 AED in additional revenue.
- Improved customer engagement rates by 25% through strategic social media campaigns.
- Managed a 1 million AED annual social media budget across 15 platforms.
- Supervised a team of 10 specialists handling 50 ongoing social media projects.
- Drove a 50% increase in brand awareness by developing targeted content strategies.
- Boosted user interaction rates by 40% by implementing innovative social media tools.
Purunity
Social Media Marketing Specialist
- Dubai, United Arab Emirates
01/2022 – 01/2024
Boosted engagement by 25% for a major campaign, improving customer interaction significantly.
Improved brand visibility on social media, increasing follower growth by 40% over 6 months.
Directed 15 simultaneous social media campaigns, each with a budget exceeding 50,000 AED.
Coordinated content creation and publication for 8 different platforms, reaching an audience of 1 million.
Increased website traffic by 30% by optimizing social media posts and strategies.
Doubled the click-through rate on promotional posts by integrating targeted SEO keywords and visuals.
Kering Middle East
Stock Assistant
- Dubai, United Arab Emirates
01/2021 – 01/2022
- Optimized inventory processes, reducing holding costs by 50,000 AED annually.
- Improved stock accuracy by 25% through enhanced tracking systems.
- Supervised inventory for 10 stores across 3 countries, overseeing 50,000 SKUs.
- Processed over 100,000 units of stock monthly, ensuring timely replenishment.
- Decreased stock discrepancy by 30% by implementing a double-check procedure.
- Reduced stockout rates by 15% by efficiently organizing warehouse zones.
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24 TV Afghanistan
IT Officer
- Kabul, Afghanistan
01/2017 – 01/2020
- Reduced IT operating costs by 15% through efficient allocation of resources and strategic budget management.
- Enhanced network security, resulting in a 30% decrease in security breaches within one year.
- Managed IT infrastructure projects across 25 locations, coordinating with 50 vendors and contractors.
- Directed a $1 million IT infrastructure budget supporting a workforce of 300+ employees.
Education
Bachelor in Computer Science
Mashal University
- 01/2018 – 12/2018
- Kabul, Afghanistan
Certified in Information Technology Program
Zala Institute
- 01/2018 - 01/2018
- Kabul, Afghanistan
Skills
Hard Skills
- Business Development
- Competitor Analysis
- Social Media Strategy
- Customer Relationship Management
- Cross-functional Collaboration
- Content Creation & Curation
- Community Engagement
- MS Office (Excel)
Languages
Languages
- English – Proficient
- Hindi – Proficient
- Persian – Native
- Arabic – Beginner
