Purunity
Purunity
Transforming Social Media Engagement
At Purunity, I played a key role in increasing engagement, brand visibility, and customer interaction through strategic marketing campaigns. By leveraging data analytics and content optimization, I successfully expanded the brand’s audience and improved digital presence.
Platform
Purunity.co
Service
Social Media Marketing Specialist
Project Timeline
01/2022 – 01/2024
Increase in ROI Revenue
40% – 60% ROI Increase
Project Overview
Purunity is a growing brand in Dubai, where I led innovative social media campaigns that significantly boosted brand recognition and customer engagement.
Goals & Objectives
- Expand audience reach through targeted social media strategies.
- Improve content visibility and customer interaction.
- Increase website traffic and lead conversions.
Social Media Strategies
Marketing Campaign & Insight
Key Features & Functionalities
- Managed 15 campaigns with budgets exceeding 50,000 AED.
- Increased engagement by 25% and social media followers by 40%.
- Improved website traffic by 30% through optimized content strategies.
Technologies Used
- SEO & Social Media Optimization Tools
- Data Analytics & Ad Management Platforms
- Content Management Systems (CMS)
Challenges & Solutions
Challenge: Expanding audience reach while maintaining content quality. Solution: Implemented a data-driven content strategy, doubling the click-through rate.
Outcomes & Impact
- Grew audience to 1 million users.
- Increased website traffic & lead conversions.
- Enhanced brand recognition and customer loyalty.
